Some governments and corporations for the first time in history have the power to hack human beings, there was a lot of talk about hacking computers, hacking smart phones, hacking bank accounts. The big story of our era is the ability to hack human beings, and by this I mean that if you have enough data, and you have enough computing power you can understand people better than they can understand themselves. Then you can manipulate them in ways which were previously impossible. We need to reinvent democracy for this new era, in which humans are now hackable animals. Humans have this idea they have this Soul or Spirit, they have Freewill what ever I choose in the supermarket or choose in the election "those days are over!".